On this podcast, I talk HVAC software and controls with the great young minds ( young guns) in the HVAC Industry.

Ok, I know what you industry veterans are probably thinking, why should I listen to a bunch of youngsters? What could they possibly teach me? Maybe nothing… but face it, like it or not , we are here to stay, and you are lucky we have chosen the HVAC profession.

If you are paying attention you know that finding good, young talent is hard. Between the labor shortage and the millennials who think HVAC is a four letter word and Tim Ferriss’s book The Four Hour Work Week is an unalienable right not a concept, it is a wonder we have so many hard working, young professionals at all. So listen up, take notes and learn how YOUNG GUNS ROLL.

Listen to “Episode 6 : Using Software to get the Edge in HVAC” on Spreaker.

This is an interview series from AHR on Software Ally.  Sadly, three interviews didn’t come through with good sound (I will catch-up with Jeff Crandall @ Profit Rhino, James Whatmore @ JobLogic, and Bill Smith @ Elite Software to re-kindle and get-them-up).

However, we DO HAVE Tim Smith @ HVAC Marketing, Michael Martin @ XREF Publishing, David & Sarah from Product and Customer Success Team @ Jobber  …  AND I’ve included from Canada’s CMPX Show: Lawrence Beauchamp @ Arrow Electronics, and Mark Reilly @ TrackEm.

If you have not already, be sure to check out Episode 4: Future Proof Your Business and  Episode 5: The Importance of Team WorkYoung Gun Style

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What is social network marketing? In the HVAC controls industry, why should we care? Answers to these and other questions are explored with Mitch Joel, one of the leading digital marketers on the planet, and author of Six Pixels of Separation (2009). Social network marketing, or digital marketing, includes webtools like facebook, twitter, and  google. It is changing the way business is being done in new and exciting ways. When Google wanted to explain online marketing to the top brands in the world, they brought Mitch Joel in to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the “Rock Star of Digital Marketing,” noting he is “one of North America’s leading digital visionaries.” In 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image, an award-winning Digital Marketing and Communications agency. I had the pleasure to interview Mitch about social networking in the HVAC industry. He knows his stuff and what he has to say might surprise you….

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Mitch’s book SIX PIXELS OF SEPERATION (2009) is a must-read for anyone wanting to understand how digital marketing is and will be changing the way businesses connect.

Mitch does an excellent job of explaining how to create a digital marketing strategy .

The book includes inspiring useful steps to understand and utilize internet tools and why and how you should be using them.

Only after reading this book did I begin to grasp the enormous ramifcations of digital marketing. Non-participation is not an option.

Times are changing, and as an industry we must embrace these new concepts. A stactic website is not enough; you must have an internet presence that allows for open-ended two-way conversations.

In addition to this interview, check out Mitch’s book and his website for the most up-to-date ideas.  Chris Brogan and Seth Godin are other leaders in the social network marketing movement.

Locally, we have a real talent in Judi Knight and her group at New Tricks.  She has a wonderful free newsletter with information on the latest in social network marketing ideas. New Tricks helped us design the Control Trends website and we have found them to do quality work at an affordable price.

So fellow HVAC industry partners, a whole new world of digital marketing awaits us! Let’s sign up to play!  Follow me on twitter, sign up for Control Trends and let’s enjoy the ride.  Once again, thank you, Mitch Joel !

The post Social Network Marketing for the HVAC Industry: Interview with Mitch Joel appeared first on ControlTrends.

Eric Stromquist – Controltrends.com sits down with Dene Shepherd and Judi Knight from New Tricks to discuss proven internet marketing techniques, why and how you should use social media and digital marketing to grow your HVAC business, and how Dene and Judi helped Eric develop controltrends.com

Select the ‘+ AUDIO MP3’ button below to listen in on the interview.

About New Tricks: New Tricks, is a full-service design, marketing and web development company specializing in helping all sized businesses use the latest / greatest open source solutions to build a strong online presence and interactive community.

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